{"id":1092,"date":"2022-09-14T09:18:10","date_gmt":"2022-09-14T07:18:10","guid":{"rendered":"http:\/\/ketano.de.dedi3736.your-server.de\/projects\/"},"modified":"2023-02-09T23:12:30","modified_gmt":"2023-02-09T22:12:30","slug":"projects","status":"publish","type":"page","link":"https:\/\/www.ketano.de\/en\/practice-2\/projects\/","title":{"rendered":"Projects"},"content":{"rendered":"

Putting Communication Solutions into Action<\/h1><\/div>

Below you will find a selection of our successfully completed projects.<\/p>\n

While we assure discretion for our clients, you can still get a glimpse of our range of services and explore the potential benefits that KETANO can bring to your company.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>Media Coverage for the Restructuring of a Company<\/span><\/a><\/h6><\/div>
\n

In various stages, KETANO implements a public presentation of a restructuring that is advantageous for the company. Initially<\/span>,<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> prepares<\/span> background<\/span> conversations<\/span> with<\/span> the<\/span> most<\/span> important<\/span> multipl<\/span>iers<\/span> and<\/span> journalists<\/span>,<\/span> followed<\/span> by<\/span> press<\/span> conferences<\/span> and<\/span> accompanying<\/span> press<\/span> releases<\/span> throughout<\/span> the<\/span> process<\/span>.<\/span> One<\/span> of<\/span> the<\/span> biggest<\/span> challenges<\/span> of<\/span> the<\/span> mandate<\/span> was<\/span> to<\/span> present<\/span> the<\/span> massive<\/span> job<\/span> cuts<\/span> associated<\/span> with<\/span> the<\/span> restructuring<\/span> as<\/span> a<\/span> necessary<\/span> measure<\/span> to<\/span> preserve<\/span> the<\/span> company<\/span> without<\/span> compromising<\/span> the<\/span> company<\/span>‘s<\/span> image<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Water Supplier: Media Coverage of a Bidding Process for the Acquisition of a Company<\/span><\/a><\/h6><\/div>
\n

KET<\/span>AN<\/span>O<\/span> has<\/span> developed<\/span> a<\/span> strategic<\/span> PR<\/span> and<\/span> public<\/span> relations<\/span> campaign<\/span> on<\/span> behalf<\/span> of<\/span> two<\/span> municipal<\/span> companies<\/span> for<\/span> a<\/span> bidding<\/span> process<\/span>,<\/span> within<\/span> which<\/span> the<\/span> majority<\/span> of<\/span> shares<\/span> in<\/span> the<\/span> German<\/span> market<\/span> leader<\/span> in<\/span> the<\/span> field<\/span> of<\/span> water<\/span> supply<\/span> and<\/span> wastewater<\/span> disposal<\/span> were<\/span> successfully<\/span> acquired<\/span>.<\/span> By<\/span> publicly<\/span> presenting<\/span> the<\/span> motives<\/span> and<\/span> objectives<\/span> of<\/span> the<\/span> two<\/span> companies<\/span>,<\/span> a<\/span> positive<\/span> image<\/span> could<\/span> be<\/span> created<\/span> among<\/span> the<\/span> sellers<\/span> as<\/span> well<\/span> as<\/span> among<\/span> political<\/span> decision<\/span>–<\/span>makers<\/span>,<\/span> which<\/span> positively<\/span> influenced<\/span> the<\/span> sale<\/span> to<\/span> the<\/span> two<\/span> clients<\/span>.<\/span> In addition, KETANO accompanied a subsequent selection process for the admission of further investors for the water utility.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Crisis Management for a Medium-Sized Business<\/span><\/a><\/h6><\/div>
\n

KET<\/span>AN<\/span>O<\/span> developed<\/span> a<\/span> proactive<\/span> crisis<\/span> PR<\/span> for<\/span> a<\/span> company<\/span> that<\/span> had<\/span> been<\/span> accused<\/span> of<\/span> subsidy<\/span> fraud<\/span>.<\/span> To<\/span> quickly<\/span> clarify<\/span> the<\/span> accusation<\/span>,<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> had<\/span> a<\/span> legal<\/span> opinion<\/span> prepared<\/span> within<\/span> the<\/span> shortest<\/span> possible<\/span> time<\/span> and<\/span> organized<\/span> a<\/span> press<\/span> conference<\/span> to<\/span> present<\/span> the<\/span> opinion<\/span>.<\/span> In<\/span> addition<\/span>,<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> conducted<\/span> background<\/span> conversations<\/span> with<\/span> important<\/span> multipl<\/span>iers<\/span> and<\/span> journalists<\/span>.<\/span> Through<\/span> this<\/span> targeted<\/span> and<\/span> sustainable<\/span> crisis<\/span> PR<\/span>,<\/span> the<\/span> falsely<\/span> raised<\/span> accusation<\/span> was<\/span> corrected<\/span> in<\/span> the<\/span> media<\/span> in<\/span> a<\/span> short<\/span> time<\/span>,<\/span> so<\/span> that<\/span> the<\/span> investigative<\/span> authorities<\/span> no<\/span> longer<\/span> saw<\/span> any<\/span> reason<\/span> to<\/span> deal<\/span> with<\/span> the<\/span> matter<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Litigation PR for Attorney-at-law in a Criminal Case<\/span><\/a><\/h6><\/div>
\n

It is<\/span> a<\/span> heavy<\/span> burden<\/span> for<\/span> the<\/span> reputation<\/span> of<\/span> a<\/span> lawyer<\/span> when<\/span> a<\/span> respected<\/span> specialist<\/span> lawyer<\/span>,<\/span> founder<\/span> and<\/span> name<\/span> partner<\/span> of<\/span> a<\/span> law<\/span> firm<\/span> active<\/span> in<\/span> the<\/span> D<\/span>ACH<\/span> region<\/span>,<\/span> is<\/span> charged<\/span> with<\/span> suspicion<\/span> of<\/span> breach<\/span> of<\/span> trust<\/span> in<\/span> connection<\/span> with<\/span> a<\/span> mandate<\/span>.<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> contributes<\/span> to<\/span> the<\/span> factual<\/span> and<\/span> objective<\/span> reporting<\/span> by<\/span> conducting<\/span> background<\/span> conversations<\/span> with<\/span> journalists<\/span> and<\/span> highlighting<\/span> the<\/span> actual<\/span> circumstances<\/span>.<\/span> After<\/span> the<\/span> client<\/span> was<\/span> acquitted<\/span>,<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> works<\/span> to<\/span> restore<\/span> the<\/span> client<\/span>‘s<\/span> reputation<\/span> by<\/span> reporting<\/span> on<\/span> the<\/span> mistakes<\/span> in<\/span> the<\/span> investigations<\/span> that<\/span> led<\/span> to<\/span> the<\/span> indictment<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Metal Industry: Identifying Multipliers and Establishing Contacts with Editorial offices<\/span><\/a><\/h6><\/div>
\n

A metal industry company, which had previously only communicated on a regional level, found itself in the situation of having to engage in cross-regional communication after taking over a competitor. KETANO supported this process by restructuring the communication process and providing contacts to cross-regional editorial teams.<\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Operational Communication Structure in the DACH Region for US Investor<\/span><\/a><\/h6><\/div>
\n

A US<\/span> investor<\/span> has<\/span> taken<\/span> over<\/span> the<\/span> majority<\/span> stake<\/span> in<\/span> a<\/span> German<\/span> production<\/span> company<\/span> and<\/span> commissioned<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> to<\/span> develop<\/span> an<\/span> effective<\/span> communication<\/span> strategy<\/span> for<\/span> the<\/span> German<\/span>–<\/span>speaking<\/span> market<\/span>.<\/span> Sub<\/span>sequently<\/span>,<\/span> the<\/span> designed<\/span> measures<\/span> will<\/span> be<\/span> implemented<\/span> in<\/span> close<\/span> cooperation<\/span> with<\/span> the<\/span> communication<\/span> department<\/span> in<\/span> the<\/span> USA<\/span>.<\/span> Thanks<\/span> to<\/span> this<\/span> quick<\/span> and<\/span> successful<\/span> collaboration<\/span>,<\/span> a<\/span> functioning<\/span> communication<\/span> in<\/span> the<\/span> D<\/span>ACH<\/span> region<\/span> was<\/span> established<\/span> in<\/span> no<\/span> time<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Image Improvement for a TV Host<\/span><\/a><\/h6><\/div>
\n

KET<\/span>AN<\/span>O<\/span> is<\/span> developing<\/span> a<\/span> concept<\/span> to<\/span> help<\/span> the<\/span> qualifications<\/span> of<\/span> a<\/span> political<\/span> talk<\/span> show<\/span> moderator<\/span> on<\/span> public<\/span> broadcasting<\/span> be<\/span> more<\/span> widely<\/span> recognized<\/span>,<\/span> compared<\/span> to<\/span> competitors<\/span>.<\/span> The<\/span> company<\/span> achieves<\/span> this<\/span> by<\/span> acquiring<\/span> interviews<\/span> in<\/span> regional<\/span> newspapers<\/span> and<\/span> magazines<\/span>,<\/span> as<\/span> well<\/span> as<\/span> by<\/span> implementing<\/span> a<\/span> coordinated<\/span> marketing<\/span> strategy<\/span> in<\/span> collaboration<\/span> with<\/span> the<\/span> TV<\/span> station<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Corporate Image for Medium-Sized Public Transport Service Provider<\/span><\/a><\/h6><\/div>
\n

KET<\/span>AN<\/span>O<\/span> has<\/span> designed<\/span> a<\/span> new<\/span> PR<\/span> profile<\/span> for<\/span> a<\/span> medium<\/span>–<\/span>sized<\/span> service<\/span> provider<\/span> in<\/span> public<\/span> transport<\/span>,<\/span> developed<\/span> strategic<\/span> measures<\/span> and<\/span> accompanied<\/span> the<\/span> company<\/span> in<\/span> its<\/span> implementation<\/span>.<\/span> With<\/span> this<\/span> PR<\/span> strategy<\/span> based<\/span> on<\/span> distinctive<\/span> unique<\/span> selling<\/span> points<\/span>,<\/span> the<\/span> service<\/span> provider<\/span> was<\/span> able<\/span> to<\/span> quickly<\/span> expand<\/span> its<\/span> market<\/span> position<\/span>,<\/span> expand<\/span> continuously<\/span> and<\/span> now<\/span> counts<\/span> itself<\/span> among<\/span> the<\/span> established<\/span> providers<\/span> in<\/span> three<\/span> federal<\/span> states<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Transportation Authority: Defending Against Reputation-Damaging Attacks on Social Media<\/span><\/a><\/h6><\/div>
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A public<\/span> transport<\/span> association<\/span> is<\/span> facing<\/span> public<\/span> discredit<\/span> and<\/span> strong<\/span> criticism<\/span> from<\/span> passengers<\/span> on<\/span> social<\/span> media<\/span> platforms<\/span> such<\/span> as<\/span> Facebook<\/span>,<\/span> Twitter<\/span> and<\/span> Instagram<\/span> due<\/span> to<\/span> the<\/span> impending<\/span> insol<\/span>ven<\/span>cy<\/span> of<\/span> a<\/span> contracted<\/span> public<\/span> transport<\/span> service<\/span> provider<\/span>.<\/span> Due<\/span> to<\/span> cuts<\/span> in<\/span> the<\/span> timetable<\/span> and<\/span> irregularities<\/span> in<\/span> the<\/span> train<\/span> service<\/span>,<\/span> the<\/span> transport<\/span> association<\/span> is<\/span> exposed<\/span> to<\/span> numerous<\/span> attacks<\/span>.<\/span> To<\/span> counter<\/span> this<\/span> “<\/span>shit<\/span>storm<\/span>“,<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> is<\/span> working<\/span> with<\/span> an<\/span> internet<\/span> company<\/span> and<\/span> setting<\/span> up<\/span> a<\/span> social<\/span> media<\/span> team<\/span> to<\/span> quickly<\/span> contain<\/span> the<\/span> negative<\/span> comments<\/span> and<\/span> relat<\/span>iv<\/span>ize<\/span> them<\/span> by<\/span> presenting<\/span> the<\/span> actual<\/span> facts<\/span>.<\/span><\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Energy Provider: Concept of Digital Communication<\/span><\/a><\/h6><\/div>
\n

The shareholders<\/span> of<\/span> an<\/span> energy<\/span> company<\/span> with<\/span> a<\/span> municipal<\/span> ownership<\/span> structure<\/span> are<\/span> increasingly<\/span> expressing<\/span> dissatisfaction<\/span> with<\/span> the<\/span> lack<\/span> of<\/span> transparency<\/span> regarding<\/span> the<\/span> development<\/span> of<\/span> the<\/span> company<\/span> in<\/span> a<\/span> difficult<\/span> market<\/span> environment<\/span>.<\/span> To<\/span> counter<\/span> this<\/span> problem<\/span>,<\/span> K<\/span>ET<\/span>AN<\/span>O<\/span> has<\/span> developed<\/span> a<\/span> concept<\/span> for<\/span> digital<\/span> communication<\/span> that<\/span> also<\/span> includes<\/span> a<\/span> regular<\/span> newsletter<\/span> with<\/span> information<\/span> about<\/span> the<\/span> company<\/span>‘s<\/span> projects<\/span>.<\/span> In<\/span> collaboration<\/span> with<\/span> a<\/span> graphic<\/span> agency<\/span>,<\/span> a<\/span> valuable<\/span> and<\/span> modern<\/span> information<\/span> tool<\/span> has<\/span> been<\/span> created<\/span> for<\/span> the<\/span> owners<\/span> and<\/span> political<\/span> decision<\/span> makers<\/span>.<\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1105,"parent":1181,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1092","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/pages\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":40,"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/pages\/1092\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/pages\/1092\/revisions\/1527"}],"up":[{"embeddable":true,"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/pages\/1181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/media\/1105"}],"wp:attachment":[{"href":"https:\/\/www.ketano.de\/en\/wp-json\/wp\/v2\/media?parent=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}